Marketing can sometimes feel like a big, mysterious, vague universe that
utilizes confusing terms like digital marketing, content marketing, inbound
lead generation, etc. What does this all mean? To make that universe a little
less confusing and ambiguous we are going to talk about Content Marketing
and specifically what it is, why it is so profound and it’s effect on digital
marketing.
Content Marketing is the meat and potatoes of your website. It’s the copy,
video, and photos that fill in your website. Basically, without these items you
wouldn’t have a website. This is the “stuff” that keeps bringing visitors to your
site. With great, relevant, informative content, your website can thrive with the
buzzing of traffic visiting your site to get the newest, latest, and greatest
information. What people don’t realize when creating their website is how
important it is to have amazing content. A lot of people think “Well, if I just
create a website that has some photos I took with my cell phone back in 2003
and write a paragraph about my company that will be fine, right?” WRONG!
Your website is your calling card. A lot of times it’s the first impression people
get out of your brand. So why would you want that impression to be a half
hazard one?
What is Content Marketing? It’s photos, videos, and copy that have a purpose
and are relevant to your visitor. Remember when you are creating your
website that it’s not for you, it’s for your audience. It’s for the person searching
on Google trying to get relevant information about your particular field. That is
your audience. Cater to that audience.
Content Marketing is profound because it has such an effect on your
audience. A video for instance is an amazing way for a visitor to have an
emotional connection with your brand before even meeting you. Professional
photos can help bring a feeling of trust and great copy can provide
information that your audience is looking for. I can’t stress starting with videos
enough. VIDEO WORKS! It is the future. It’s no longer just copy on your
websites that will help you rank in Google, but it is people watching videos on
your site, getting informative information that is relevant to them and their
searches that will help you rank better. You need to cater to this in your digital
marketing efforts. Remember, it’s better to give than to receive. Take the time,
and give out information on your site. Let it be a hub for individuals who are in
your industry or interested in your industry to gather and get up to date
articles, how-tos, and tutorials.
Which leads us to our next piece of Content Marketing- copy. Copy we all
know is one of the ways Google ranks you and it’s the easiest way to help
optimize your SEO (search engine optimization). There are many tried and
true methods to rank but blogging can be a great way to add more content
and copy to your site and it is so great for people who are trying to give back
to the customer base and visitors. In my opinion, this is what I think is the
future of SEO.
Last but not least is photos. Having killer photos on your site will not only
build trust but will also give the customers a brand experience. It is much
more than just copy, content, branding, or marketing. It goes deeper than
that. It is human. It is the emotional connection people have with your brand.
It’s how your brand makes them feel. So in regards to photos, you want them
to reflect the way you desire somebody who comes in contact with your
brand to feel.
Content is King! You’ve heard that before. But it should be rephrased to
“HAVING GREAT CONTENT IS KING.” What good is content that is
uninformative, doesn’t communicate what you do, and isn’t relevant to your
audience?
